The cosmetic brand called The Authentic Beauty Concept wanted to organise an experience day to present its range of products to potential customers in a very special way. To this end, at BMICE we came up with an activity based on synaesthesia and olfactory marketing, which consists in associating colours and sensations to certain smells.
By using some of the most iconic perfumes of the brand we created an olfactory watercolour workshop in which the participants could capture their sensations associated with the brand and the fragrances of its products on paper.
